off brand

welcome to off brand, a newsletter getting deep on the superficial. i’m emma, a former fashion editor turned brand consultant, curator, and whatever else i feel like being that week. these days i mostly write for fun, and because my soul hurts when i’m not doing deep dives on niche things on the reg. by reading off brand, you can look forward to my semi-regular musings on hot topics such as nepo babies, algorithms, and exactly what the kids are wearing these days. there’s also objects of desire – the format where i spotlight sickeningly beautiful runway rarities, deranged vinted finds, contemporary obsessions, and everything in between.